This oversized inflatable purse brought the bold and rule breaking spirit of FENTY x PUMA to life for their latest fashion campaign. Designed as a striking centerpiece for the commercial, the custom piece blended playful scale with sleek style, perfectly complementing Rihanna’s vision of transforming athletic staples into high fashion statements. With its exaggerated proportions, clean lines, and luxe details, the inflatable purse became more than a prop. It was an iconic visual element that amplified the collection’s daring attitude. On set it drew the eye, sparked conversation, and set the tone for a campaign that celebrates individuality, style, and the joy of playing by your own rules.