This Denver activation showcased the power of Select Sector SPDR® ETFs with a bold, immersive environment designed to elevate brand visibility and highlight the full range of sector-based investing solutions. At the center of the experience, a striking 45-foot installation of colorful inflatable cubes stretched across the bar, supported by a custom truss structure that created a dramatic visual anchor for the entire space. Guests explored a sector-inspired lounge featuring custom cocktails, live music, and interactive brand elements, all spotlighting how Select Sector SPDR ETFs offer targeted exposure to all 11 S&P 500® sectors. With its vibrant design, strong social-media appeal, and educational touchpoints, the activation effectively boosted awareness, drove investor engagement, and reinforced the leadership of Select Sector SPDR ETFs within the ETF market.