For Nike’s Air Max 2024 launch, PDG created a massive 40-foot inflatable alien as part of the WARP WORLD campaign. This futuristic character embodied the bold, otherworldly aesthetic of the event, featuring vibrant colors, oversized Air Max sneakers, and a playful yet edgy design. Every detail—from the multi-eyed expression to the Nike-branded outfit and intricate shoe textures—was meticulously crafted to reflect the campaign’s unique fusion of sportswear and sci-fi culture. Positioned as a centerpiece attraction, the inflatable set the tone for an immersive brand experience, reinforcing Nike’s reputation for pushing boundaries in both design and storytelling. This project showcased PDG’s expertise in high-profile brand activations, delivering an unforgettable, larger-than-life spectacle for one of the most anticipated sneaker launches of the year.